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Website Design and Development, Lead Generation and
Management Tools
Century 21 Sussex & Reilly has partnered with
CommonMan Technologies and
desme, Inc. to design and develop a new brokerage web site. The goal of this
web site is to create the best online resource for Chicagoland Buyers and Sellers
interested in real estate. The Century 21 Sussex & Reilly web site has been
designed from the ground up to offer Buyers improved property searching when
compared to alternative realty web sites. In addition, this web site has been
properly structured for the search engines to crawl giving Sellers a competitive
advantage by driving targeted traffic from top sites like Google.
Improved Property Searching:
 The Century 21 Sussex & Reilly web site offers an integrated Broker
Reciprocity/IDX and VOW MLS searching solution. Visitors may search thousands
of Broker Reciprocity listings available on MLSNI without having to register.
Upon registering, visitors will have access to the complete database of
MLSNI Listings.
Custom Flash Maps have been designed from scratch to offer a means to visually
select neighborhoods and surrounding cities to include in your search. A
quick search integrating a custom Flash Map has been prominently placed
on the homepage such that visitors may immediately find applicable listings
the first time they pull up the web site without even registering.
Helpful tools have been provided for registered users to more efficiently
browse listings and find properties of interest. Registered users have access
to a dynamic list of previously viewed listings which they may reference.
They have the ability to save searches or refine any current search. In
addition, registered users may even search ‘Sold’ listings.
With the guidance of Century 21 Sussex & Reilly, CommonMan Technologies
and desme, Inc. created an innovative real estate application that not only
focused on the needs of Buyers and Sellers but also offered sophisticated Lead
Generation and Lead Management tools. These custom tools have been developed
leveraging advanced internet technologies to enable Sussex & Reilly the
ability to track consumer interests and improve client communication.
Lead Management Tools:
 A Lead Management application has been developed in .NET to allow Century
21 Sussex & Reilly the ability to easily assign leads and track communication.
This will directly impact how quickly each consumer inquiry can be answered.
A robust Email Application has been developed to allow both Century 21
Sussex & Reilly and their agents to send targeted email blasts that
include a branded HTML-based template. Opt-in mailing lists will be used
to periodically market weekly Open Houses and new and modified listings.
The Century 21 Sussex & Reilly real estate application features a scalable
platform to easily integrate new functionality that is to become synonymous
with the future of real estate. Sussex & Reilly is dedicated to offering
their clients ‘A Smarter Approach to Real Estate’ and this includes
a focus on technology. The real estate industry is consistently turning out
new online applications capitalizing on recent improvements in mapping solutions
and multi-media. CommonMan Technologies and desme, Inc. are experienced vendors
dedicated to helping Sussex & Reilly carry out their next generation web
initiatives.
Innovations:
 Century 21 Sussex & Reilly was the first real estate brokerage to offer
the Open House Router. The Open House Router is a unique application that
will create point-to-point directions to Sussex & Reilly open houses.
The application will take into account your starting address along with
specified listing search criteria to build an optimized route for each day
of the upcoming weekend.
View listings on Google Earth! Century 21 Sussex & Reilly offers a
link to install a network connection to automatically update their listings
every few hours on your Google Earth viewer.
Access Up-to-Date Market Research Information through Century 21 Sussex
& Reilly’s custom blog.
Browse online videos of the founder of Sussex & Reilly, Sean Conlon,
in the Video Gallery. The gallery will be updated to include branded videos
of company developments, news and neighborhoods.

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